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joiney
recently announced China Unicom iphone sell program, in which naked at least 4999 yuan, while the version employed for at least 5999 yuan. This industry is generally believed that the fees are very high positioning is difficult to obtain a good market response.
But in fact, in view of the general properties of current mobile market is mainly the properties of 3G mobile phone market is not difficult to completion. China Unicom is not so much error in the price, as is any real understanding Unicom iPhone positioning error
Alta rational
First, be clear is that China Unicom to launch iPhone 3G version for 3G phones is in competition stand. Currently, 3G mobile phones is a fact that high global prices, especially in the TD mobile phone market andEVDO, the pricing structure of mobile top general in the short term can not be changed. The iPhone as a killer high-priced end of full compliance with the rules of the market.
Second
think most critics, Unicom iPhone version cheaper than the parallel version of about $ 2,000, which have a large number of users on the gray market, China Unicom also relevant in the cold. But are, in fact, this logic is not related to current mobile phone market.
We all know that the issue of parallel imports of a top international brands in China, the problem is concerned, have completed almost all international brands of mobile phones, a parallel market. But it is undeniable that the survival of these mobile phone brands are good. This is very typical of a mobile phone is the HTC brand, according to statistics, almost HTC’s flagship product, the price of its high current prices of imports almost doubled in parallel, to extend to several thousand phones everywhere. To G3Hero recently published, for example, at a price of 5,000 yuan more Dopod, the same price of the machine parallel flow of 3,000 yuan. But you can see, is that many of HTC’s main products were very good market response, such as S1, diamonds, etc., in order to earn the same shed for Dopod. Behind this very important reason that the exact positioning and product differ. Parallel lower prices than traditional inevitable, and parallel to the price competition is not as competitive differentiation. After all, the Chinese market, China Unicom, the only “regular supplier”. In other words, China Unicom for its iPhone users to find their own development, the high-end, high value-ARPU users. For price-sensitive customers are completely in parallel on the market. “If these users are arranged in parallel, China Unicom is their network,” said the Chairman of China Unicom together. Because of China Unicom, for which the expected price-sensitive users that they perform low-cost terminals to pay high Huafei is unrealistic, and if the parallel importers can in developing the user has the best results. But it is clear that for China Unicom’s high-end version of iPhone users under your password markets.Chang Xiaobing, China Unicom is not surprising that cooperation in the release of the iPhone, he said: “We hope by introducing the iPhone for enterprises to improve the structure of China Unicom’s customers. “
And at the end of China Unicom, Unicom Huasheng manipulator of history, has been a very rich mobile experience in high-manipulator. China Unicom and handset manufacturers shipped from terminally marketing sales gained unprecedented interest.
Finally, there are critics that the iPhone has no vitality without wifi. In fact, a problem with the Dopod, Nokia this phone brands are also found, but in reality, their products and not affected. A major reason is because many national WiFi hotspot is not in the habit of using the WiFi user was not maintained, the user is not dependent on WiFi so strong as to foreign customers. Most home users in search of enthusiastic users of WiFi access, but more buyers are looking for cheaper parallel imports is, the probability that WiFi is not very high.